If “I” is the Brand, “Mine” is the communication. It is not necessary to establish “I”, but whenever it is required to establish the “Mine”, suddenly communication becomes unavoidable. You have to let people know that it is “Mine”. It’s that simple, and this is what I think about Brand & Communication.
Strategy comes later with tons of matrix. The deep understanding you have regarding your audience, the better strategies you can come up with for The Brand & Communication.
Guideline means some rules that help a Brand to hold the position or Brand Image consistently during communication. There are possibilities to cross the forbidden fine lines, especially when many agencies get involved with a Brand, lots of creative personals get in touch with different thought processes. Then there must be something that pokes you for the fine line.
A Brand guy should always remember the core values of the Brand, always respect and reflect regarding what the Brand stands for.
A Graphic Designer, that’s what I am, that’s what I do with passion. Blending my skills, senses and care with a Brand is my hobby and connecting its audiences with the Brand is my goal. I have a good working profile with Design, Brands, Advertising and Technology. Honored to have a degree (B.F.A) in Graphic Design from the University of Dhaka.
Directing or leading a team is another story.