Mission Save Bangladesh (MSB). It’s a great initiative taken by Sheba Platform Limited, The Daily Star, and The Daily Samakal to help and support specially the underprivileged people who have been suffering from financial, food, logistics etc problems during COVID-19. The Identity designed by Imran Hossain from my team and I have prepared the guidelines. Though it’s a very basic design guideline, it was very important for the brand as there are lots of other brands getting involved with the initiative, so there has to be some guidelines that gives a consistent approach to communication. Thanks for your time
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